This week, Facebook changed their algorithm for users’ News Feeds, making it more difficult for “fake news” and click-bait links to gain traction on the social-media platform. According to an article on TechCrunch, Facebook will now detect and downrank links and headlines that include any of the following:
- Exaggerative & sensational headlines
- Headlines that withhold information
- Misleading content
One key element of the change is that Facebook will no longer rely on the source of the offending content, instead evaluating each post individually. The update will be available to identify fake news in the top 10 languages that Facebook accounts use.
So what does this mean for your association? When writing headlines, especially for content that might be shared on Facebook, make sure they are clear and honest. By doing so you may drastically increase your page’s organic reach.
This change may also be a great advantage for associations advertising on Facebook to boost their own posts, links, or page. One of the primary reasons why the social media giant is making this change is to re-establish consumer trust in their News Feeds, which is prime real estate for paid ads. By withholding click bait or fake content from users, Facebook will build trust with its base and advertisers can count on more ad clicks and legitimate referral traffic.
Some of you may have noticed a different look to our public pages (and slight changes to some of the pages on the back end of the site). That’s because we’ve had work done. 🙂
The new design is meant to make the site’s public pages more attractive and mobile friendly. We’ve already incorporated some of the new design elements into the back end, but that process is a lot more involved and will take more time than the changes to the front end, so we’ll be releasing those more gradually.
We also made some minor improvements to functionality, but overall everything should work exactly like it did before… it just looks a little better. For example, check out the old version of the login page (top) compared to the new version (bottom).
Of course, if you come across anything that looks out of place or doesn’t work like it did before, please let us know and we’ll fix it ASAP.
If you’re a call admin, the next time you sign in you’ll see a couple of changes we’ve made to the Administrators page for your call.
We’ve changed the layout of the page (right) to use cards instead of a list. Each card contains the admin’s name, organization, email address, and whether they are signed up to receive activity reports (“Notifications”).
When you mouse over a card, a menu appears (right) with three icons that let you do the following:
- modify the admin’s settings
- email the admin
- remove the admin
If you click the settings icon, a popup window will appear (right) with options that allow you to control what type of notifications the admin receives and when they’re delivered.
If the admin is signed up to receive notifications, it’s reflected on their card with a green checkmark (right).
You can sign up or cancel notifications at any time, and there is no additional charge to receive them, so why not try it out and let us know what you think!
An abstract’s title, description, and learning objectives are the core of every presenter’s “sales pitch” to both reviewers and attendees. However, very few presenters have an understanding of how to sell their presentation using even the most basic marketing techniques. Perhaps as a result, 95% of meeting organizers report having to rewrite speakers’ submissions1.
ProposalSpace allows admins and review chairs to edit submissions directly or return them for editing and resubmission.
While organizers may have the best intentions when adding a little shine to a session, they also run the risk of overdoing it and promising more than a presenter can deliver, which in turn can disappoint the audience. So ideally, presenters would submit proposals that need little or no editing at all.
To help accomplish that, here are some tips for presenters (and organizers) when crafting session titles. (We’ve decided to focus on the title because it serves as the “hook” for drawing in a reader’s interest and leading them to the description and objectives.)
- Keep it short. Attendees often skim over session titles to see if anything grabs their attention. A shorter title is simply more eye-catching. To check your title length, consider how easily you could use it to invite someone in passing to attend your session. If you cannot get it all out in a few seconds, then continue editing.
- Target it to a specific audience. When writing your title, you should have a specific audience in mind. Craft your title in such a way as to convey what that group can expect to get from the session.
- Employ intrigue. Spark the reader’s curiosity by teasing a short list, privileged knowledge, or a personal story.
Tell us what you think! If you ‘ve had particular success with title writing/editing, then share with us in the comment section below or on twitter (@proposalspace).
We’re rolling out a few improvements to the way call settings are saved.
- Instead of requiring you to scroll all the way down the page to get to the "Save Changes" button, we’re displaying it as a sticky element at the bottom of the screen (right). That way, no matter where you are on the page, you’ll have direct access to it.
- The save-changes button will only appear on the screen if you have changes that need to be saved.
- Changes are saved in the background, avoiding the need (and time it takes) to reload the page.
- You’ll now have an option to discard any unsaved changes and revert back to the previous settings.
- The system will warn you if there are unsaved changes and you attempt to leave the page (either by clicking a link or reloading the page).
For now, we’ve only applied these changes to two settings pages: Dates and the Publishing Module. Once we’re comfortable everything works OK, we’ll start to apply the changes across all of the settings pages. (We’ve got some other big improvements in store for the call-management side of things, but I’ll save those juicy details for another time.)
Our Publishing Module now includes an option to include/exclude session materials.
Session materials have always been part of the Publishing Module, but there was no way to control their display.
Now, call admins can enable/disable the display of session materials in both the brief and full listings by checking the boxes in the first row of the Session Materials section of the Publishing settings page (left). If the box is checked, all of the default details for each item (label, type, name, and size) will be displayed, and the option to also include the Item Description is enabled. Leaving the box unchecked will prevent session materials from being displayed at all.
As always, we welcome your feedback on this or any other feature!
We’ve made a few changes to make it easier for reviewers, review chairs, and call admins to identify conflicts of interest.
Although conflicts are not very common (accounting for about 0.1% of reviews in ProposalSpace), we understand that it’s critical for reviewers to be able to flag them clearly as conflicts and for call admins and review chairs to be able to identify them easily.
Previously, the only way for a reviewer to report a conflict was to leave the review unscored and to provide an explanation in the Comments field. This would mark the review as complete, but it wasn’t clear to call admins and review chairs that a conflict had been reported unless they pulled up the review’s details.
To make it easier for reviewers to clearly report conflicts, we’re adding a checkbox to the review form for every new call (left). Reviewers can still provide details in the Comments field, but if the checkbox is checked, the system disables the scoring option and flags the review as a conflict.
For call admins and review chairs, we changed the way conflicts are displayed throughout the Tracker to make them easier to identify. One way we did this was by adding a progress bar to the In Review page (left) that shows at a glance how many reviewers have scored the submission (green), how many have reported a conflict (yellow), and how many have not yet reviewed it (grey). Hovering over the progress bar displays a summary of the scores, while clicking on it gives access to individual reviews.
Note: The conflict question will only be added automatically to review forms going forward. We can add it manually to any existing review form, however, so feel free to let us know if you would like to use it and we’ll be happy to include it for you!
Here’s a quick tip for call admins when adding an admin, review chair, or reviewer:
Use a complete email address (e.g. “firstname.lastname@example.org”) to search for the user’s account. That way, the user will be added immediately and won’t have to confirm the action.
If instead you search using all or part of a user’s name (e.g. “Potter”) or a partial email address (e.g. “harry.potter”), the user will have to confirm the action before actually being added.
In case you’re wondering, we added this step to strengthen privacy on the site. We figure if you don’t know someone’s full email address, we shouldn’t display it to you until they say it’s OK to do so. If, however, you already know someone’s full email address, there’s really no reason to require an additional step. In that case, we just send them an email letting them know they’ve been added.
Snapchat has changed the way we think about video content on social media but has been challenging for many associations to understand and use for their audiences, while also being worth their time, energy, and resources invested into the app. Even still, it’s an important platform for associations to utilize as more people use Snapchat than Twitter, in terms of daily use. Disappearing content and unedited video are extremely popular with millennials, and Facebook, the most popular social media platform, predicts video content is the future of online engagement.
Here are the best practices we’ve found to work for associations:
- Make A Story. While sending individual snaps would be an excellent way to engage users, creating snaps specifically for your story is a much more effective use of your time and energy. Your Snap story could feature a keynote speaker, poster presentations, networking event, or even lunch! Just make sure your story has an attention-grabbing start, solid narrative, and concise conclusion that drives your overall content strategy. In short, create a story with a beginning, middle, and end. It is also important to note that quality is more important than quantity.
- Let Someone Else Take Over. A Snapchat takeover is when you give your account information to someone else and they promote your brand or product in a new, unique way. Oftentimes, you are able to reach a much larger audience than you might otherwise reach by having an “influencer” involved. If you can identify a popular social media influencer, with commonality to your brand/industry, then you should consider having them promote your conference or event. Many influencers will work in exchange for free conference registration or their annual membership. Of course, they are also willing to market your function for a paycheck! If unable to identify a popular media influencer or pay one, then consider having different association staff/interns, members, or volunteers do a platform takeover. (And don’t forget to change your account password after each takeover is complete.)
- Create Geofilters. Geofilters are an excellent way to get your business in front of people and create brand engagement on Snapchat. They allow a great opportunity for users to engage with your brand who would otherwise not do so!
To the left is an example of a Geofilter ProposalSpace created and ran during the 2016 ASAE Annual Conference in Salt Lake City.
Is your association on Snapchat? Comment with a great snap you’ve saved and any additional ideas you have!
We’ve just released a software update that includes some really exciting improvements to the Review Module (which comes standard with every call). Here are just some of the new features:
- You can now add reviewers and review chairs to a review group even if they don’t have a ProposalSpace account.
- The search function for reviewers and review chairs is built into the review-group page, making it more efficient.
- To improve privacy, reviewers and review chairs need to confirm their addition to a review group before they are actually added to it.
- The layout of the review-group admin page has been updated, making it easier to manage for both call admins and review chairs.
As always, let us know how the new features are working out, and if you have any ideas for additional improvements!