The EAS Method for Simplifying Forms

The folks over at Nielsen Norman Group recently published a handy guide to the EAS Method for Simplifying Forms. Basically, it’s a framework for making online forms easier and less time-consuming to fill out by following three steps:

  1. Eliminate questions that are nonessential, nonurgent, or irrelevant.
  2. Automate the remaining questions as much as possible by leveraging existing or inferable data.
  3. Simplify what remains with helpful defaults, alternative input, and smart formatting.

ProposalSpace gives you a number of ways to apply the EAS Method:

Use the Branching feature to eliminate irrelevant questions. For example, if you collect submissions for both posters and panels you can ask which type the submission is for, then display only questions relevant to that type. This can make the form much shorter by eliminating questions starting with something like “If this is for a poster…” (Note that the Branching feature is available for both the submission form and the review form.)

Use the Return for Edits feature to postpone asking nonurgent questions. For example, a headshot is probably only necessary if a submission is selected for presentation. Rather than asking for one when a proposal is initially submitted, wait until a submission has been selected then return it to the author with a request for them to provide one.

Use the Default Answer feature in the form builder to automatically pre-fill information from the user’s profile. For example, if you need to collect someone’s organization, select Organization for the question’s Default Answer setting. The user can then edit the default answer if needed.

Use the Default Answer feature to pre-select an answer from a list of options. Save the user time with checkboxes, dropdowns, or radio buttons by identifying one of the options as the default answer. Keep in mind however that while this can be helpful in some situations, like when selecting a state or country, it can also be counterproductive since users rarely change defaults.

If you have other tips for eliminating, automating, or simplifying forms in ProposalSpace, please leave your ideas in the comments!

Tips for Avoiding Malware in Submissions

We’ve all been cautioned for years never to open files from suspicious sources. And even if a file is from a trusted source it’s best not to open it until it’s been scanned with antivirus software. Otherwise you run the risk of installing malware, like a Trojan horse, spyware, or ransomware. Opening a file—or even clicking a link—can be one of the easiest ways for hackers to gain control of your computer.

But what if you’re a call admin or reviewer? It’s difficult to assess the quality of submissions without opening documents or following links. This is the security dilemma inherent to every call for proposals: You have to collect content but the only sure-fire way to avoid harm from that content is never to open it.

Unfortunately there is no bulletproof solution. There are, however, a few best practices call admins and reviewers can observe to help reduce their risk:
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Making Lemonade

We recently heard of a fantastic idea for making the best of a bad situation and wanted to pass it along!

It seems an organization was forced to cancel their annual conference at the last minute due to the novel coronavirus pandemic (like many these days). Attendees made it clear they expected full refunds and the organization felt it could not risk angering its members if it did not give them their money back. Giving every attendee a full refund, however, would have meant the organization would end up with no revenue to offset their own non-refundable expenses, causing a huge loss for the organization.

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Tips for Integrating TikTok Into Your Conference or Event

What is TikTok?

TikTok logoIn 2014, a company called Musical.ly released an app designed to make it easy for anyone with a smartphone to upload short-looping videos of themselves lip-syncing songs. In 2018, Musical.ly merged with TikTok, another video-sharing service. Content generated with the app has quickly evolved beyond simple lip-sync videos to include just about any type of brief, viral content imaginable, including memes, pranks, and challenges. As of late 2019, the app has reportedly been downloaded 1.5 billion times and has an astounding 700 million active daily users.

From celebrities to college students, the platform has become a prime option for reaching new audiences and ensuring a brand is part of relevant trends and cultural movements. So if you want your conference or event to be at the forefront of social-media marketing and engagement, check out our tips for integrating TikTok.
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Facebook Algorithm Change Can Benefit Associations

This week, Facebook changed their algorithm for users’ News Feeds, making it more difficult for “fake news” and click-bait links to gain traction on the social-media platform. According to an article on TechCrunch, Facebook will now detect and downrank links and headlines that include any of the following:

  • Exaggerative & sensational headlines
  • Headlines that withhold information
  • Misleading content

One key element of the change is that Facebook will no longer rely on the source of the offending content, instead evaluating each post individually. The update will be available to identify “fake news” in the top 10 languages that Facebook accounts use.

So what does this mean for your association? Continue reading Facebook Algorithm Change Can Benefit Associations

Session Titles That Shine

An abstract’s title, description, and learning objectives are the core of every presenter’s “sales pitch” to both reviewers and attendees. However, very few presenters have an understanding of how to sell their presentation using even the most basic marketing techniques. Perhaps as a result, 95% of meeting organizers report having to rewrite speakers’ submissions1.
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Snapchat Pro Tips

Snapchat has changed the way we think about video content on social media but has been challenging for many associations to understand and use for their audiences, while also being worth their time, energy, and resources invested into the app. Even still, it’s an important platform for associations to utilize as more people use Snapchat than Twitter, in terms of daily use. Disappearing content and unedited video are extremely popular with millennials, and Facebook, the most popular social media platform, predicts video content is the future of online engagement.

Here are the best practices we’ve found to work for associations:
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Making the Best of a PR Disaster

We all hope to avoid PR issues when planning a large conference or event. Although we hate to admit it, some things are out of our control and even the best-laid plans can go awry. We might find ourselves having worked on an event for years, only to get blindside by a controversy, like union strikes or North Carolina’s recent HB2 legislation, which forbids LGBT anti-discrimination protections. Amid all the uproar, meeting organizers can suddenly find themselves having to choose between moving a meeting or taking a hit on attendance.

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