Making Lemonade

We recently heard of a fantastic idea for making the best of a bad situation and wanted to pass it along!

It seems an organization was forced to cancel their annual conference at the last minute due to the novel coronavirus pandemic (like many these days). Attendees made it clear they expected full refunds and the organization felt it could not risk angering its members if it did not give them their money back. Giving every attendee a full refund, however, would have meant the organization would end up with no revenue to offset their own non-refundable expenses, causing a huge loss for the organization.

Instead, the organization decided to offer a "re-fund" option, which encouraged attendees to donate all or part of their registration fees back to the organization.

Although most attendees did not choose the option, there were enough who did. In the end, the organization was able to cover a good portion of the costs it was still on the hook for.

Do you have an idea like this for making the best of a bad situation? Please let us know, either in the comments below or by contacting us.

Published by

Dan

Dan is the founder and CEO of ProposalSpace. The buck stops with him.