We recently heard of a fantastic idea for making the best of a bad situation and wanted to pass it along!
It seems an organization was forced to cancel their annual conference at the last minute due to the novel coronavirus pandemic (like many these days). Attendees made it clear they expected full refunds and the organization felt it could not risk angering its members if it did not give them their money back. Giving every attendee a full refund, however, would have meant the organization would end up with no revenue to offset their own non-refundable expenses, causing a huge loss for the organization.
Continue reading Making Lemonade
This week, Facebook changed their algorithm for users’ News Feeds, making it more difficult for “fake news” and click-bait links to gain traction on the social-media platform. According to an article on TechCrunch, Facebook will now detect and downrank links and headlines that include any of the following:
- Exaggerative & sensational headlines
- Headlines that withhold information
- Misleading content
One key element of the change is that Facebook will no longer rely on the source of the offending content, instead evaluating each post individually. The update will be available to identify “fake news” in the top 10 languages that Facebook accounts use.
So what does this mean for your association? Continue reading Facebook Algorithm Change Can Benefit Associations
Snapchat has changed the way we think about video content on social media but has been challenging for many associations to understand and use for their audiences, while also being worth their time, energy, and resources invested into the app. Even still, it’s an important platform for associations to utilize as more people use Snapchat than Twitter, in terms of daily use. Disappearing content and unedited video are extremely popular with millennials, and Facebook, the most popular social media platform, predicts video content is the future of online engagement.
Here are the best practices we’ve found to work for associations:
Continue reading Snapchat Pro Tips
Posting pictures after an event can engage your attendees once they return home, but what about engaging a larger audience—both present and remote—during your event? Here are some sites/apps that make it easier than ever to broadcast events, like major announcements, keynotes, breakout sessions, and panel discussions.
Continue reading Conference Live Streaming
Dave Lutz, over at the Midcourse Corrections blog, lays out six really good ways to improve your conference committee.
Here at ProposalSpace, we always try to see things through the eyes of our users, so we especially liked his recommendation to “Walk in the attendee’s shoes”:
Many conference committees evaluate potential sessions and speakers using more information than the attendees will see. Attendees make the decision to attend based on session title, session description, and learning objectives. Embrace a blind review process. It will help eliminate personal agendas and challenge the committee to evaluate the program as a paying attendee would.
YouTube has announced a new feature (not available to everyone yet) that allows events to stream proceedings live: http://sites.google.com/site/ytpartnercommunications/Announcements/youtubelive
It looks like YouTube is planning on rolling out the new feature throughout 2011. We’re not exactly sure how it works, but it’s definitely worth keeping an eye on!
Note: As of 7/26/15, it appears TweetNotes is no longer online. If you wish to share other applications to assist with organizing, engaging, or managing Twitter, feel free to comment below!
For anyone who wants to capture and archive tweets from a conference, you might want to check out TweetNotes.
Continue reading Tweet Archive
For years now we’ve been told that virtual conferences are destined to replace traditional, face-to-face meetings. “Experts” (who usually work for companies that produce virtual conferences) keep insisting that people are clamoring for the chance to “attend” conferences without all the hassles of travel, pandemics, bedbugs, whatever. But despite the inconveniences, people have continued to flock to conferences, giving organizers little reason to make the switch. Until now.
Continue reading Virtual Conference Tug-of-War