Author: Taylor Stockett

Taylor blogs and tweets for ProposalSpace. He lives in Austin, TX and is passionate about Social, running, and his two adorable puppies: Fitz & Franco. Follow him on Twitter @cstockett05. ProposalSpace is the more efficient and affordable way to collect, review and select proposals online. For more information or to set up a free account, visit ProposalSpace.com.

Tips for Integrating TikTok Into Your Conference or Event

What is TikTok?

TikTok logoIn 2014, a company called Musical.ly released an app designed to make it easy for anyone with a smartphone to upload short-looping videos of themselves lip-syncing songs. In 2018, Musical.ly merged with TikTok, another video-sharing service. Content generated with the app has quickly evolved beyond simple lip-sync videos to include just about any type of brief, viral content imaginable, including memes, pranks, and challenges. As of late 2019, the app has reportedly been downloaded 1.5 billion times and has an astounding 700 million active daily users.

From celebrities to college students, the platform has become a prime option for reaching new audiences and ensuring a brand is part of relevant trends and cultural movements. So if you want your conference or event to be at the forefront of social-media marketing and engagement, check out our tips for integrating TikTok.
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Facebook Algorithm Change Can Benefit Associations

This week, Facebook changed their algorithm for users’ News Feeds, making it more difficult for “fake news” and click-bait links to gain traction on the social-media platform. According to an article on TechCrunch, Facebook will now detect and downrank links and headlines that include any of the following:

  • Exaggerative & sensational headlines
  • Headlines that withhold information
  • Misleading content

One key element of the change is that Facebook will no longer rely on the source of the offending content, instead evaluating each post individually. The update will be available to identify “fake news” in the top 10 languages that Facebook accounts use.

So what does this mean for your association? Continue reading Facebook Algorithm Change Can Benefit Associations

Session Titles That Shine

An abstract’s title, description, and learning objectives are the core of every presenter’s “sales pitch” to both reviewers and attendees. However, very few presenters have an understanding of how to sell their presentation using even the most basic marketing techniques. Perhaps as a result, 95% of meeting organizers report having to rewrite speakers’ submissions1.
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Snapchat Pro Tips

Snapchat has changed the way we think about video content on social media but has been challenging for many associations to understand and use for their audiences, while also being worth their time, energy, and resources invested into the app. Even still, it’s an important platform for associations to utilize as more people use Snapchat than Twitter, in terms of daily use. Disappearing content and unedited video are extremely popular with millennials, and Facebook, the most popular social media platform, predicts video content is the future of online engagement.

Here are the best practices we’ve found to work for associations:
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Making the Best of a PR Disaster

We all hope to avoid PR issues when planning a large conference or event. Although we hate to admit it, some things are out of our control and even the best-laid plans can go awry. We might find ourselves having worked on an event for years, only to get blindside by a controversy, like union strikes or North Carolina’s recent HB2 legislation, which forbids LGBT anti-discrimination protections. Amid all the uproar, meeting organizers can suddenly find themselves having to choose between moving a meeting or taking a hit on attendance.

Continue reading Making the Best of a PR Disaster