Tag: Social Media

Tips for Integrating TikTok Into Your Conference or Event

What is TikTok?

TikTok logoIn 2014, a company called Musical.ly released an app designed to make it easy for anyone with a smartphone to upload short-looping videos of themselves lip-syncing songs. In 2018, Musical.ly merged with TikTok, another video-sharing service. Content generated with the app has quickly evolved beyond simple lip-sync videos to include just about any type of brief, viral content imaginable, including memes, pranks, and challenges. As of late 2019, the app has reportedly been downloaded 1.5 billion times and has an astounding 700 million active daily users.

From celebrities to college students, the platform has become a prime option for reaching new audiences and ensuring a brand is part of relevant trends and cultural movements. So if you want your conference or event to be at the forefront of social-media marketing and engagement, check out our tips for integrating TikTok.
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Facebook Algorithm Change Can Benefit Associations

This week, Facebook changed their algorithm for users’ News Feeds, making it more difficult for “fake news” and click-bait links to gain traction on the social-media platform. According to an article on TechCrunch, Facebook will now detect and downrank links and headlines that include any of the following:

  • Exaggerative & sensational headlines
  • Headlines that withhold information
  • Misleading content

One key element of the change is that Facebook will no longer rely on the source of the offending content, instead evaluating each post individually. The update will be available to identify “fake news” in the top 10 languages that Facebook accounts use.

So what does this mean for your association? Continue reading Facebook Algorithm Change Can Benefit Associations

Snapchat Pro Tips

Snapchat has changed the way we think about video content on social media but has been challenging for many associations to understand and use for their audiences, while also being worth their time, energy, and resources invested into the app. Even still, it’s an important platform for associations to utilize as more people use Snapchat than Twitter, in terms of daily use. Disappearing content and unedited video are extremely popular with millennials, and Facebook, the most popular social media platform, predicts video content is the future of online engagement.

Here are the best practices we’ve found to work for associations:
Continue reading Snapchat Pro Tips

Crowdsource, Curate, or Combo?

The most common model for selecting presenters for educational conferences is pretty straightforward:

  1. Announce a call for proposals (or call for papers, call for abstracts, call for speakers, etc.)
  2. Collect proposals
  3. Have a committee of volunteers review the proposals
  4. Select presentations based on the reviews
  5. Build a session program that accommodates the selections

Although the process works for the vast majority of meetings, it’s hard to argue that it can’t be improved.

Continue reading Crowdsource, Curate, or Combo?