The most important part of any email is the subject line. Think of it as the “packaging” for your message. Not only should it summarize the contents, it must also pique the recipient’s interest enough to make him want to open the message to find out more.

So why do so many conferences send out call notices with uninteresting subject lines like “Annual Meeting Call for Speakers Now Open” or “Call for Speakers – Annual Meeting”? Are call announcements an exception to the rule? Of course not. Continue reading 4 Tips for Getting Announcement Emails Noticed